In recent years, Vietnam has witnessed a transformative journey in the realm of influencer marketing, a phenomenon that has reshaped the landscape of digital advertising. As brands increasingly turn to influencers to connect with their target audience, the dynamics of Vietnam's influencer marketing ecosystem have evolved significantly. In this comprehensive exploration, we delve into the metamorphosis of Vietnam influencer marketing and unravel the pivotal role played by influencer marketing agencies in shaping triumphant digital campaigns.The evolution of Vietnam influencer marketing reflects the changing dynamics of consumer behavior and the growing influence of digital platforms. Key trends such as KOL marketing and the rise of niche-specific influencers are reshaping the landscape, and influencer marketing agencies are at the forefront of this transformation. As we gaze into the future, the role of these agencies will become increasingly pivotal in steering brands towards successful and impactful digital campaigns in the vibrant market of Vietnam influencer marketing.