The Power of B2B Marketing Outsourcing and B2B Sales Outsourcing: Unlocking Growth and Efficiency B2B marketing outsourcing involves delegating marketing functions—such as lead generation, digital marketing, content creation, SEO, and campaign management—to third-party experts. These service providers bring specialized knowledge, advanced tools, and proven strategies that allow businesses to improve their market presence without bearing the full cost of a permanent, in-house team. Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling,